Can You Advertise CBD on Google?

Yes, you can advertise CBD on Google and on Bing search engines, but you must follow specific CBD marketing strategies. We know that most of you may not big the biggest fans of Big Tech, but Google is one of the best tools for pushing traffic to your website and getting new customers. CBD and cannabis brands can take advantage of both paid and non-paid marketing strategies within the two platforms.

Google Ads for CBD Products: 

Google Ads platform is the first thing many marketers think about when they hear Google, however, please take note that your advertisement will most likely not get approved on the first time and regulatory bots may force you to change ad copy, visuals, landing page content, and metadata. Companies selling CBD online have also had success by advertising complimentary non-CBD products such as hemp seed oil and then upselling CBD oil at checkout or via email campaigns. To speed up the execution process it’s often best to partner with an experienced team of digital marketing experts.  

We know it sounds absolutely crazy, but we’ve found the CBD brands that develop websites and landing pages the minimize the use of words like hemp and CBD have a better shot of being approved for paid advertising platforms. Google, Microsoft, and Facebook bots have the ability read metadata and landing page info and will tend to red-flag companies that are obvious about selling the CBD in their products. There are lots of ways around this and if you’re selling CBD infused products a good strategy is to focus on the other ingredients in your formula. There should be no health claims or medical benefits listed on your landing pages or websites. When choosing your marketing agency or building your in-house marketing team you need to partner with people who are experienced not only in digital marketing, but with developing CBD websites and develop CBD paid advertising campaigns. Email one of our co-founders today Casey@trichome5.com or Scott@trichome5.com.

Google Shopping for CBD & Hemp-based Products

Google also provides advertising and marketing opportunities with Google Shopping. Google Shopping uses fly’s under the radar of most CBD brands, but it is similar to Amazon and allows companies to sell products and promote ads to people who are looking to purchase CBD or full-spectrum hemp oil. It’s a free tool that many hemp brands aren’t taking advantage of. Brands can post that CBD product on Google Merchant and then use Google Ads platform to manage advertising. Google Shopping ad placements is quite different that promoting Google text ads

SEO for CBD Products

 SEO marketing is the #1 choice for driving CBD and full-spectrum hemp consumers to your website. More specifically, long tail keywords provide the biggest opportunity for attracting high quality CBD leads. The greatest part of SEO marketing is that you don’t have to deal with advertising policies and there are no restrictions with what you have to say.  At Trichome 5 we not only have the specialist that can build you landing pages that rank high for search, but we have the brand experts and copy writers that will provide you with authentic content that closes sales. It is not enough to simply rank high for key search terms, you must build pages that convert website visitors into prospects (email submittal) or customers. Do you know what your most profitable keywords are? What questions are people asking Google and how do your products provide the best solution? Work with us and we’ll find out for you, studies have suggest SEO referrals account for over 60% of eCommerce traffic and half of this SEO traffic comes from organic search! Conversion rates of SEO referral traffic average nearly 15% higher than other forms of traffic. – Your CBD brand cannot ignore content development and SEO work if you want to succeed in eCommerce. – Get a FREE SEO Audit.

Local SEO Cannabis & Hemp 

Cannabis and hemp companies that are looking to capture the local marketing have a huge opportunity. 40% of searchers are local searchers and 80% of smartphone searchers are looking for solutions that are ‘near me’.