The CBD Facebook Secret
Can CBD brands advertise on Facebook?
Yes, absolutely! However, it is extremely frustrating due to changing and absurd policies that are promoted by big tech platforms.
On average, people online spend 3 hours per day networking & messaging on social media. A large portion of this time is spent on Facebook, Instagram, Twitter, and Google feeds. At Trichome 5 we help CBD brands navigate the frustrating world of social media advertising and look for opportunities where other brands aren’t.
Facebook and Instagram advertising are often the most talked-about digital marketing platforms, but for best results, CBD brands may want to look to other channels. Facebook and Instagram are great, but if you understand your target market niche there are a lot more platforms to advertise on that may be more effective. However, if you want Facebook advertising to be a big part of your growth hacking strategy then we have you covered and we know a secret.
The key to advertising CBD on Facebook is to steer clear of all words, phrases, and links that may get you red-flagged by the Facebook regulators (bots). This means your website copywriters and advertisement specialists need to keep things very vanilla and PG-13.
Currently, Facebook and Big Tech platforms view CBD as unsafe even though it is federally legal and approved by the FDA for seizures. Their official policies claim that CBD is an unapproved pharmaceutical and supplement and dangerous to one’s health. What else are they lying to us about?
If you’re a start-up brand looking to get around these policies or you’re a large company that is developing new products you’ll want to connect with our team of experts. We have pioneered a growth hack strategy that involves developing CBD products that can get past Big Tech Nazi Bots. We don’t publish this information on our website because we do not want the Big Tech companies to catch on to this CBD and cannabis growth hack. Please fill out this form to have access to the CBD marketing secret that Big Tech doesn’t want you to know about.
Top Secret Content: To get around these idiotic advertising policies you need to pay special attention to your keywords. Facebook and Instagram have been known to not only pay attention to your advertisement keywords, but their regulatory nazi bots also scan your landing pages and even your full website! One way to get around this is to produce CBD products that have another ‘hero ingredient’ or competitive advantage. An Example of this is adding sleep aid natural ingredients to your tincture formula and advertising the sleep aid ingredient as opposed to hemp. There should be no hemp or CBD reference in your ad or on your landing page, but there is nothing stopping you from marketing CBD as “your secret ingredient” or “proprietary botanical extract”. For the customer to learn more about this secret they have to provide you with their email address. Everyone loves a good secret and there is absolutely no legal reason why you need to have CBD or hemp on your website and you can convey all of this information to your leads and customers via email. The key to winning with this strategy is building savvy landing pages that pass regulatory policies and can capture visitor emails. This strategy is known for getting high conversion rates due to the website visitors’ natural interest and wanting to know what the secrete sauce is. Secrecy is a great marketing tactic to get around social media advertising regulations and to add value to your customers. According to Psychology Today contributor, Mary C. Lamia Ph.D., “secrets are seductive, irresistible, provocative, and exciting. Some secrets involve anticipatory excitement and the expectation of being revealed, such as in the case of a surprise party, the sex of an unborn child, or a marriage proposal.”